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Article

Google Sites Exceed 10 Billion Video Views in August

More than 161 million viewers watched an average of 157 videos per viewer during the month of August

comScore released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

    Top U.S. Online Video Content Properties* by Videos Viewed
    August 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------
                                    Videos     Share (%) of
    Property                         (000)        Videos
    --------                        ------     ------------
    Total Internet              25,366,195            100.0
    --------------              ----------            -----
    Google Sites                10,051,924             39.6
    ------------                ----------             ----
    Microsoft Sites                546,547              2.2
    ---------------                -------              ---
    Viacom Digital                 539,471              2.1
    --------------                 -------              ---
    Hulu                           488,255              1.9
    ----                           -------              ---
    Fox Interactive Media          380,115              1.5
    ---------------------          -------              ---
    Yahoo! Sites                   355,226              1.4
    ------------                   -------              ---
    Turner Network                 298,991              1.2
    --------------                 -------              ---
    CBS Interactive                168,993              0.7
    ---------------                -------              ---
    Disney Online                  162,934              0.6
    -------------                  -------              ---
    AOL LLC                        156,871              0.6
    -------                        -------              ---

    *Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

    Top U.S. Online Video Content Properties* by Unique Viewers
    August 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------
                            Unique Viewers   Average Videos
    Property                       (000)       per Viewer
    --------                --------------   --------------
    Total Internet                 161,109            157.4
    --------------                 -------            -----
    Google Sites                   121,393             82.8
    ------------                   -------             ----
    Microsoft Sites                 54,859             10.0
    ---------------                 ------             ----
    Yahoo! Sites                    51,583              6.9
    ------------                    ------              ---
    Fox Interactive Media           48,914              7.8
    ---------------------           ------              ---
    Viacom Digital                  42,415             12.7
    --------------                  ------             ----
    Hulu                            38,513             12.7
    ----                            ------             ----
    CBS Interactive                 35,688              4.7
    ---------------                 ------              ---
    Turner Network                  28,151             10.6
    --------------                  ------             ----
    AOL LLC                         28,092              5.6
    -------                         ------              ---
    Facebook.com                    24,229              4.1
    ------------                    ------              ---

    *Rankings based on video content sites; excludes video server networks.
    Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

    Top U.S. Online Video Ad Networks by Potential Unique Viewers
    August 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
    -----------------------------
                                                      Unique
                                                     Viewers          Viewer
    Property                                          (000)        Penetration
    --------                                         -------       -----------
    Total Internet : Total Audience                  161,109             100.0
    -------------------------------                  -------             -----
    Tremor Media - Potential Reach                    68,010              42.2
    ------------------------------                    ------              ----
    YuMe Video Network - Potential Reach              59,100              36.7
    ------------------------------------              ------              ----
    ScanScout Network - Potential Reach               57,581              35.7
    -----------------------------------               ------              ----
    Broadband Enterprises Video Network -
     Potential Reach                                  54,858              34.1
    -------------------------------------             ------              ----
    BrightRoll Video Network - Potential Reach        53,369              33.1
    ------------------------------------------        ------              ----
    Advertising.com Video Network - Potential
     Reach                                            52,996              32.9
    -----------------------------------------         ------              ----
    SpotXchange Video Ad Network - Potential
     Reach                                            47,304              29.4
    ----------------------------------------          ------              ----
    Break Media Video Ad Network - Potential
     Reach                                            35,672              22.1
    ----------------------------------------          ------              ----
    Digital Broadcasting Group (DBG) -
     Potential Reach                                  26,537              16.5
    ----------------------------------                ------              ----
    TidalTV - Potential Reach                         21,101              13.1
    -------------------------                         ------              ----

Other notable findings from August 2009 include:

  • The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
  • 81.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 582 minutes of video, or 9.7 hours.
  • 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
  • 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
  • The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
  • The duration of the average online video was 3.7 minutes.

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.